Mobile data getting some traction
Looks like mobile data is finally getting some traction. It’s all well and good pointing to more page impressions but if the big guys are actually making some money then there has to more incentive to make the platforms better. See this from The Times
Vodafone and Britain’s other main mobile operators splashed out £22.5 billion on licences to operate “next-generation” 3G licences in 2000. The technology was supposed to transform mobile handsets into mobile computers, generating a lucrative uplift in revenues.
Consumers had appeared resolutely uninterested in the technology, with calls and texts still making up the bulk of mobile revenues. Better technology, more user-friendly handsets and the entry into the market of big brands such as Apple has stimulated more interest of late.
Arun Sarin, Vodafone’s chief executive, said that mobile data was “now a permanaent phenomenon”. The number of registered 3G devices had nearly doubled from a year ago, from 11.1 million to 21.4 million.
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